MTG Drives High Hobby Game Sales

by News | posted at 2010-03-23 11:57:00
tagged: MTG, Magic, Magic the Gathering, ICv2, Internal Correspondence, Hobby Game Sales

According to ICv2's latest edition of Internal Correspondence, hobby game sales were up 5-10% in 2009 despite horrific economic conditions. The cause of much of that upswing? Stronger than expected sales for Magic: The Gathering.

"The growth was driven by a huge resurgence in Magic:  The Gathering Sales and by board game sales up by double digit percentages.  Yu-Gi-Oh! and the return of HeroClix also helped support improved sales.  Non-collectible miniature sales were down a little, and RPG sales were down around 10% in 2009."

Magic had its best year on record, with sales levels that have helped make its parent company, Hasbro, a top pick for stock analysts.

Find the full article on ICv2 here.

Share your thoughts on this article using the forum link below.

Discuss this article in our forums.

Follow us @starkpo.

Email the author.

Become a fan.